Collaboration is the key to breaking barriers. Through Makeeta, we’re proving that Filipino talent isn’t just part of the conversation—it’s driving it. We’re building a bridge between the artistry of our community and the global stage, ensuring that when people see our artists, they see the depth, power, and resilience of Filipino culture. Makeeta is here to remind Filipino artists of their worth and to help brands discover the immense value of partnering with a community as vibrant, dynamic, and influential as ours. Together, we’re creating a future where Filipino artists are not only heard but amplified; where Filipino music and creativity aren’t just seen—they’re celebrated, embraced, and impossible to ignore.

The Makeeta Name: Empowering Artists, Amplifying Voices

The name "Makeeta" is derived from the Tagalog word "makita," meaning "to be seen" or "to be visible." It encapsulates the essence of our agency: amplifying Filipino voices and artistry to ensure Filipino artists receive the global visibility they deserve. Makeeta is committed to overcoming the barriers of underrepresentation, bringing Filipino talent to the forefront, and connecting it with brands, audiences, and opportunities. Our name speaks to the empowerment of Filipino creators, celebrating their stories and talents, and ensuring they are not just heard, but truly seen and recognized for the impact they make.

The Makeeta Logomark: A Vision for Connection and Visibility

The Makeeta logomark is a reimagined representation of the Philippine sun, a powerful symbol of heritage and pride, combined with an eye that signifies visibility, awareness, and focus. This design reflects Makeeta’s mission: to shine a spotlight on Filipino talent and create authentic connections that amplify their stories on a global scale. The sun, traditionally a symbol of unity and resilience, is subtly integrated to be inclusive and modern, representing the diversity within Filipino culture and the universal appeal of its music. The eye, central to the design, embodies Makeeta’s name—derived from the Tagalog word “makita,” meaning “to be seen.” It underscores the importance of visibility for Filipino artists in breaking barriers and achieving recognition in an often-overlooked space. Together, the sun and eye convey Makeeta’s dual purpose: illuminating Filipino creativity and connecting it with opportunities, ensuring that these artists are not just heard but truly seen. This logomark is a beacon of pride, purpose, and progress, encapsulating Makeeta’s vision to uplift and empower Filipino artistry across the globe.

The Binetwagan: A Symbol of Connection and Resilience

At the heart of Makeeta’s identity lies the binetwagan, a traditional weaving pattern from Ilocos that embodies strength, connection, and authenticity. Historically, the binetwagan was prized for its durability and intricate designs, used to craft sails for Spanish galleons and traded across Asia for gold. Its enduring threads not only enabled voyages but also served as a medium for safe communication during the colonization period, with embroidered designs used to convey messages and signify village status, fostering a sense of connection across communities. Makeeta draws inspiration from this rich heritage, weaving together Filipino music, culture, and creativity with global opportunities. Just as the binetwagan carried messages and goods across vast distances, Makeeta connects Filipino Hip-Hop and R&B artists with brands to craft authentic partnerships and amplify underrepresented voices. The binetwagan is more than a pattern—it’s a metaphor for Makeeta’s mission: to build strong, meaningful relationships between artists and brands, rooted in authenticity and designed to endure. Like the ancient textiles, Makeeta’s work is both innovative and grounded in a legacy of excellence and storytelling, bringing Filipino talent into the global spotlight.