WHAT WE'RE BUILDING

WE DON'T JUST WORK IN THE CULTURE. WE BUILD IT.

Makeeta is building the platforms and infrastructure that give Filipino culture a permanent home, and give brands and artists a real place to meet inside it.

01. HEAVY ROTATION

THE WORLD'S HOME FOR FILIPINO HIP HOP AND R&B.

Heavy Rotation is a live radio station and cultural platform dedicated entirely to Filipino Hip Hop and R&B. It is not a campaign. It is not a playlist. It is a permanent home for the sound and the community that drives it, running right now, every day. For brands, Heavy Rotation is one of the most direct ways to live inside the culture authentically. For artists, it is a platform that puts your sound exactly where it belongs. Heavy Rotation is currently being elevated. A new brand direction, a new home online, and a bigger vision for what it becomes next. The station is live. The next chapter is being built.

You can listen live at www.heavyrotation.fm.

02. KOMPAS

FIND YOUR DIRECTION. OWN YOUR IDENTITY. BUILD WHAT LASTS.

Most Filipino artists have the talent. What they were never given is the framework to turn that talent into a career that belongs entirely to them. KOMPAS is the flagship artist brand development program by Makeeta. Eight modules. Eight professional brand artifacts. One complete Brand Portfolio that walks into every room before the artist says a word. We do not build influencers. We build Cultural Assets that are partnership-ready from day one.

Launching 2026

03. BELONGING OVER INFLUENCE

THE BLUEPRINT FOR BRANDS THAT WANT TO STAY.

Every brand wants to be part of culture. Most are just passing through it. Written by Makeeta founder Marlino Bitanga, Belonging Over Influence makes the case that the influence model is running out of road. Drawing on over three decades inside boardrooms and dancefloors, Bitanga uses Filipino culture as the definitive case study for what belonging looks like when it is built right and what it costs when it is not. This is not a book about diversity initiatives. It is a book about residency. About earning a permanent place inside a community rather than renting attention from it. Includes the 90-Day Belonging Build, a practical action framework for brand and marketing leaders ready to make the shift from influence to residency.

Launching June 8, 2026.

04. HEAVY ROTATION FILIPINO HIP HOP AND R&B AWARDS

THE FIRST CULTURAL MUSIC AWARDS DEDICATED TO FILIPINO HIP HOP AND R&B.

One night. One city. One historic moment. Held in San Diego, California, the birthplace of Heavy Rotation, the inaugural Filipino Hip Hop and R&B Awards brings together top artists, tastemakers, brands, and community for a high-impact celebration of identity, artistry, and cultural pride. From the Ube carpet arrivals to live performances, curated awards, and an intimate heritage dinner experience, this is more than a show. It is a cultural milestone. Interested in being a founding partner? Let's Talk.

Coming 2027.

05. WHAT'S NEXT

THE ECOSYSTEM IS GROWING.

New platforms. Original concepts. More ways for Filipino culture to own its place at the center. Details are coming. If you want to be part of it early, the conversation starts now.