CREATING THE FUTURE OF FILIPINO MUSIC AND BRAND CONNECTIONS

At Makeeta, we bring Filipino Hip-Hop and R&B to the forefront by connecting brands with artists who are reshaping culture and building global bridges. Our work goes beyond creative, events and initiatives—it’s about driving meaningful collaborations that amplify Filipino voices and create unforgettable brand stories. Through high-profile partnerships, unique programs, and impactful experiences, we’re shaping a new wave of cultural connections that make brands and artists visible in authentic and transformative ways.

FEATURED PR0GRAM: ARTIST BRAND DEVELOPMENT

ELEVATING ARTISTS FOR AUTHENTIC
BRAND COLLABORATIONS

Our Artist Brand Development Program transforms talent into brand-ready collaborators. Through identity refinement, professional creative assets, and strategic storytelling, we prepare artists to represent brands with authenticity and cultural alignment. For brands, this means gaining access to artists who understand the importance of collaboration and can elevate your message through their craft.

CURRENT INITIATIVES

Our initiatives focus on driving cultural impact and forging meaningful connections. By collaborating with brands and artists, we’re constantly pushing boundaries and creating fresh opportunities to connect with Filipino music and culture. Each of our current initiatives builds on the foundation of making Filipino artists visible, valued, and empowered, while furthering our mission to celebrate Filipino identity on a global scale.

HEAVY ROTATION: FILIPINO HIP HOP AND R&B RADIO
An online radio station highlighting the best in Filipino Hip-Hop and R&B music from around the world through specialty shows, curated playlists, and artist features. Heavy Rotation is a platform where brands can engage with Filipino music culture while supporting emerging and established Filipino artists. Listen now at heavyrotation.fm.

HEAVY ROTATION FILIPINO HIP HOP AND R&B AWARDS (2026)
The Heavy Rotation Filipino Hip Hop and R&B Awards is an annual event that recognizes and celebrates the most outstanding Filipino artists in Hip-Hop, R&B, and other genres. It’s an evening dedicated to shining a light on emerging talent and providing brands with a unique opportunity to connect with the Filipino music community in a meaningful way. Through this event, we celebrate artistry and cultural pride while elevating brands through impactful collaborations.

HEAVY ROTATION MUSIC POWER SUMMIT (2027)
An exclusive gathering for industry leaders, artists, and brands to explore the future of Filipino music. This summit fosters conversations, insights, and connections that drive collaboration and elevate Filipino artists. With workshops, panels, and networking opportunities, we’re building a space for industry players to make a lasting impact in the Filipino music scene.

LUMIA GALA (2028)
Celebrating the best of Filipino talent, the Lumia Gala is an elegant evening that honors Filipino excellence in music, fashion, and entertainment. This prestigious event gathers industry influencers, creatives, and celebrities to elevate the conversation around Filipino artistry and provide a platform for brand collaborations that celebrate culture.

WHY MAKEETA?

At Makeeta, we’re more than just an agency. We’re a cultural connector that empowers both brands and artists to share their stories, amplify their voices, and create meaningful, lasting relationships. Through strategic initiatives, impactful collaborations, and a deep understanding of the Filipino music scene, we ensure that every partnership we foster leaves a legacy of trust, connection, and cultural celebration.

WE'RE JUST GETTING STARTED

Right now, we're in the exciting phase of testing, refining, and building. We're actively collaborating with artists and brands to create meaningful connections and impactful content that showcase Filipino talent in the global spotlight. These early stages are crucial to ensure that each project we bring to life delivers value and resonates authentically.

HERE'S WHAT'S HAPPENING NOW:

Active collaborations between brands and artists that bring authentic stories to life.
Upcoming initiatives like the Heavy Rotation Music Power Summit and the Heavy Rotation Awards—set to engage the Filipino community on a global scale.
Building momentum for the next wave of programs that will shape the future of Filipino music and culture.

As we continue to grow and evolve, we’re laying the groundwork for even more groundbreaking projects and partnerships. Stay tuned for the next chapter, and let’s shape the future of Filipino music and brand connections together.As we continue to grow and evolve, we’re laying the groundwork for even more groundbreaking projects and partnerships. Stay tuned for the next chapter, and let’s shape the future of Filipino music and brand connections together.