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THE COMMONS

THE THINKING BEHIND THE WORK.

Studio, Artist Partnerships, Academy, and Platforms are how Makeeta works. The Commons is where we unpack what we're seeing in culture, what brands need to understand, and the ideas shaping the work.

FOUR PLACES TO START.

The ideas, conversations, and cultural context behind how Makeeta thinks about artists, brands, and culture.

COME SIT WITH US

WHAT COULD THIS BRAND BUILD HERE?
We take real brands and real cultural opportunities and explore the collaboration we think could exist. No client brief. No paid assignment. Just Makeeta showing how we would approach the opportunity and what we would build from it.
READ THE SERIES

BELONGING OVER INFLUENCE, CONTINUED

THE THINKING KEEPS GOING.
Essays, observations, case studies, and conversations that push the ideas from Belonging Over Influence further. The book lays out the framework. This is where we keep testing it against what culture and brands are doing now.
KEEP READING

THE CULTURE EXPLAINER

FOR BRANDS WHO WANT TO UNDERSTAND BEFORE THEY PARTICIPATE.
Straight explanations of Filipino cultural moments, references, behaviors, and context, including why they matter, where they come from, and what brands should understand before deciding whether they have a role at all.
EXPLORE

THE MAKEETA BRIEF

ONE EMAIL. FIRST TUESDAY OF EVERY MONTH.
One cultural observation, a Makeeta update, an artist spotlight, and what's coming next. One email that keeps you connected without another feed to follow.
GET THE BRIEF

BECOME A RESIDENT

The inside line on Filipino culture. Residents get early access, Makeeta's perspective, and a front row seat to everything we build next.
JOIN OUR COMMUNITY
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